this is another interesting concept from another drinks brand...
i guess the advertising guys behind these brands are starting to think outside the box and create a space for people to enjoy their brands...clever marketing if so...
"Imagine a fully functional shipping port, heavy steel cranes, smoldering scrap metal, weighbridges and open docks with cargo ships. Now imagine top music acts playing against this backdrop enhanced by amazing lighting and visual shows under the night sky. All this will be cocooned in an amphitheatre created from shipping containers, which act as the building blocks of the event."
the peak bar will be custom made from a 40foot shippping container, and will be transported alongside a specially designed stage and screens in convoy moving from port to port around the country...
http://www.coorslightpeak.ie
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